Page 12 - Premium Drinks Business
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CONTENTS
Introduction (iii)
Ireland Market Performance
The Irish domestic drinks market was valued at €6.1 billion in retail sales in 2014. Beer
represents 48% of the value of alcohol consumed in Ireland, wine 26%, spirits 19% and cider
7% (www.Drinkaware.ie/Facts). Here is an overview of the distilling and brewing market
dynamics provided by Bord Bia:
The market is becoming populated in a short period of time. There are over 70 new micro-
breweries and 27 new branded spirits businesses including distilleries in operation, planning or
development. The need for a unique offering in this sector has never been greater to facilitate
long-term success in this market.
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