Page 8 - Bord Bia | Retailer Profiles
P. 8

Republic of Ireland Supermarkets





       Aldi




                                 Company Address:
                                Aldi Stores, Newbridge Road, Naas
                                County Kildare

                                 Telephone:
                                1800 991828
                                 Website:
                                www.aldi.ie

        This is the Henderson Wholesale Ltd number from which you will be connected to buyers
        in Spar, Eurospar, Vivo etc


        Aldi is a privately owned German retailer, operating over 11,000 stores
        across global markets. Aldi opened its first store in Ireland in 1999 and
        has since expanded to 142 stores today. It is currently engaged in a new
        store opening programme. It is also investing in revamping existing stores
        with its ‘Future Store’ design and layout through its five year ‘Project
        Fresh plan’.  Aldi is classed as a limited range discounter.


         Private Label

        The Aldi product offer typically consists of exclusive private labels.
        Although the offer is heavily weighted in favour of private label, the
        balance in Ireland is beginning to shift, with an increasing number of
        producer branded SKUs being listed.  Examples of Aldi’s private label
        brands include the following:

        •      Specially Selected          •      Everyday Essentials
        •      Foodie Market Free From     •      Duneen Dairy



        8
   3   4   5   6   7   8   9   10   11   12   13