Page 5 - Bord Bia | Retailer Profiles
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•   Typically buyers will offer you one opportunity to make a pitch to their
         business and it is important to recognize the critical nature of this meeting as
         it could be the start of a fruitful relationship with that retailer. It does however
         come with a warning that you need to prepare to the highest level and make
         no assumptions ahead of the meeting
      •   The buyer will expect you not alone to be expert in your own product, but
         to also have a comprehensive knowledge of the buyers business and the
         category you plan to sell in
      •   Your success will be determined by the level of preparation  what their overall
      •   strategy is so that you can have an informed meeting with the buyer?
      •   Have you a clear understanding of the commercial expectations required by
         the retailer?
      •   Do you have an understanding of the supply chain requirements that will be
         expected?
      •   The time allocated when meeting a buyer will be short and you have to be well
         prepared in advance. It might be a good idea to submit a short presentation
         and overview of your
      •   business ahead of the meeting, if the buyer is receptive to this .
      •   Typically buyers will offer you one opportunity to make a pitch to their
         business and it is
      •   important to recognize the critical nature of this meeting as it could be
         the start of a fruitful relationship with that retailer. It does however come
         with a warning that you need to prepare to the highest level and make no
         assumptions ahead of the meeting
      •   The buyer will expect you not alone to be expert in your own product, but to
         also have a

      •   comprehensive knowledge of the buyers business and the category you plan
         to sell in

      •   Your success will be determined by the level of preparation.






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