Page 5 - Premium Drinks Business
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        Foreword







        This guide was commissioned by Bord Bia. It has been necessitated by the recent and
        dynamic growth in the Irish premium drinks sector across both beer and spirits. This
        growth has generated tremendous interest from investors and entrepreneurs that were not
        traditionally engaged within the sector and has led to an unprecedented need for knowledge
        in this space. The guide, in keeping with recommendations in the Food Wise 2025 vision,
        is designed to help potential entrepreneurs get the right start in the competitive premium
        drinks business in Ireland.


        The nature of the premium drinks business is one of intense competition driven by a number
        of large, well resourced global brands, coupled with highly creative and cleverly supported
        local and regional brands. The guide aims to be very practical and was developed by speaking
        directly with experienced industry experts to gain their insight and advice for newcomers
        to the industry. We engaged with many businesses of varying size and tenure in the drinks
        sector as well as with services that support this sector in Ireland – including state agencies
        (Local Enterprise Offices and Enterprise Ireland), engineering and building consultants as well
        as investor groups and financial institutions.


        We would like to extend our gratitude to those who generously contributed to this
        publication.

















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