Page 3 - Premium Drinks Business
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ROADMAP





        Table of Contents





        Foreword
        The purpose of this Guide ...................................................................................................................................6
        Introduction to this Guide ...................................................................................................................................7
               (i)   Introduction to state agency support  .....................................................................................8
               (ii)  Key governing bodies  ....................................................................................................................9
               (iii) Market performance of the category  .......................................................................................11
               (iv) Introduction to key industry terminology ...............................................................................13
               Recap .............................................................................................................................................................16
               How to Navigate this Guide .................................................................................................................17

        START UP GUIDE: ROADMAP
        STAGE 1: PRE-TRADING
               a)  Know Your Market  ............................................................................................................................23
               b)  Branding ................................................................................................................................................41
               c)  Product Development ......................................................................................................................55
               d)  Great People ........................................................................................................................................65
               e)  Route to Market..................................................................................................................................73
               f)   Business Model  ..................................................................................................................................93
               g)  Funding & Financials ........................................................................................................................119
               h)  Business Plan .......................................................................................................................................133
        STAGE 2: TRADING
               a)  Launch ....................................................................................................................................................141
               b)  Nurture & Grow ..................................................................................................................................149
               c)  Team Skills Building ...........................................................................................................................159
        STAGE 3: SCALING
               a)  Re-investment ......................................................................................................................................165
               b)  Portfolio Expansion............................................................................................................................169
               c)  Expanding Partnerships ....................................................................................................................173



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