Page 13 - Craft Beer and Independent Microbreweries in Ireland 2018

Executive Summary

1.2 Methodology
Based on an internet search and ICBI and industry sources, a list of
microbreweries was developed and these microbreweries were subject to
an electronic survey during the period July to September 2018. The response
rate to the survey was high, with 57 or 79% of the microbreweries that were
surveyed responding. Of these, 52 provided comprehensive data, amounting to
a 72% effective response rate. The data in the report is based on this survey and
other research carried out by the author.

Appendix 1 discusses the organisation of the survey, provides details of the
response rates achieved.

1.3 Layout of the Report
The report is organised as follows: Section 2 summarises the recent
performance of the independent microbrewing sector in Ireland in terms of
output, revenues and market share. The product and operational characteristics
of the industry are described in Section 3. Section 4 assesses the impact of the
microbrewing sector on the economy. Future growth prospects for the sector
are discussed in Section 5. Section 6 presents conclusions.

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